As more companies actively join the "2025 Squad," recyclable packaging has become a major industry trend. According to a report by Smithers, it is estimated that by 2025, mono-material film packaging will grow at a compound annual growth rate of 3.8%, reaching $71 billion. We are already seeing numerous applications of mono-material packaging in the global market.
The renowned snack brand Laiyifen has solved the challenges associated with multi-layer composite plastic packaging with its mono-material soft packaging. Originally using bags composed of three different materials, Laiyifen has simplified the structure to two layers of mono-material, reducing plastic usage by about 15-17% per bag. The packaging also adopts a minimalist design, reducing the printing area by approximately 40-50%. Consequently, this plastic flexible packaging is fully recyclable, easily regenerable, and features a uniform chemical structure that allows it to be physically regenerated into similar packaging or other plastic products after recycling.
Mars Incorporated has introduced the Low-GI Dark Chocolate Fiber Bar, which uses mono-material packaging film for its individual wrappers, making them easily recyclable and environmentally friendly. This packaging follows the "Design for Recycling" principle and can be recycled within the scope of the "Soft Plastics Renewal" project. The individual wrappers are made of single polypropylene material, adhering to the "circular design" principles. Mars has also implemented rigorous internal verification and quality standards to ensure that the packaging film meets food safety requirements while protecting the product's quality inside. Furthermore, the outer packaging box is made from paper materials certified by the Forest Stewardship Council (FSC), supporting sustainable forest management while reducing plastic usage.
For FMCG brands, understanding consumer awareness and packaging environmental requirements in target markets is crucial, especially in regions with more mature environmental regulations and widespread sustainability consciousness, such as the EU and the US.
Regulatory Context:
In the European Union, the European Green Deal and the Circular Economy Action Plan lay the foundation for sustainable packaging. The EU’s Packaging and Packaging Waste Directive (PPWD) mandates that by 2030, all packaging placed on the EU market must be reusable or recyclable in an economically viable manner. This directive emphasizes the reduction of packaging waste and promotes the use of recyclable materials. Companies must adapt their packaging designs to meet these stringent requirements, ensuring that materials can be easily sorted and recycled.
In the United States, regulations are also evolving to support recyclable and sustainable packaging solutions. The Plastics Innovation Challenge and the Save Our Seas 2.0 Act are initiatives aimed at reducing plastic waste and promoting recycling. Additionally, various states have implemented Extended Producer Responsibility (EPR) laws that require producers to take responsibility for the end-of-life management of their packaging, incentivizing the use of recyclable materials and the reduction of packaging waste.
Conclusion:
As global markets shift towards sustainability, embracing recyclable packaging solutions is not only a regulatory requirement but also a competitive advantage. Brands like Laiyifen and Mars are leading the way by adopting mono-material packaging, demonstrating that it is possible to meet both regulatory standards and consumer expectations for eco-friendly products. For companies looking to expand internationally, understanding and complying with local packaging regulations is essential. By prioritizing sustainable packaging, businesses can contribute to a more circular economy and build stronger connections with environmentally conscious consumers.
This move towards sustainable packaging is a crucial step in ensuring a healthier planet and a thriving business. As we look towards 2025 and beyond, the adoption of recyclable packaging will continue to be a defining factor in the success and sustainability of brands worldwide.